For a Good Time Call-Power Networking Tips & Techniques

For a Good Time Call ... : Power Networking Tips & Techniques by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire. Photo credit courtesy of judy and ed   Flickr Creative Commons. I am sure that most of us have heard of the practice of reading a message scrawled on a public restroom wall of “For a good time call …” There is a usually a phone number accompanying the message. In all likelihood the individual mentioned is not aware of the advertising being done on their behalf nor would they likely agree with it. More than likely it was scrawled by an adolescent male, driven by testosterone and thinking it was pretty funny. Having not spent any time in the women’s restroom I can only assume that this practice only happens in the men’s.

If the individual named actually wrote the message in question well I guess it could be attributed to some savvy targeted marketing.

I am not suggesting that you add this to your networking skills repertoire. In my example the call for action is “for a good time call…” Each and everyone of us has something that we are offering, whether it be a skill or our expertise. When we are networking for business we need to get the message out there as to what we do and what we have to offer.

Now , using a plumber as an example, what if we changed the message to something like for “For No More Leaky Pipes call …” A financial planner might say “We are your financial health experts. Will your money live as long as you do?” An entertainer could get away with “for a good time call …”

This in essence is your USP, which is often defined as Universal Sale Pitch or Unique Selling Proposition. Your USP is a short statement that summarizes who you are, what you do, why you are passionate about it and how you are different or better than anyone else who does it. All this in a short sentence. Yes it is definitely challenging. You may not want to do it but your competition likely is.

A memorable USP has a way of connecting you, your business and what you have to offer in a person’s mind. You want your potential customer to automatically think of you when they have a problem to solve and that you are likely the solution to it. The only way that will happen is that you have to get in the habit of using your USP regularly, perhaps as part of your elevator pitch. You have to become known by your USP.

At the risk of self-promoting, after all I am an entrepreneur, I would offer one of my USPs. “Hi, I’m Rae Stonehouse also known as Mr. Emcee. I am on Okanagan-based full service master of ceremonies and event planner. From start to finish … we do it all!”

Or … for a good time call Rae … just not too early in the morning, too late in the evening, on weekends or in the afternoon as it cuts into my nap. But other than that …

Save

Rae Stonehouse

Author Bio:

Rae A. Stonehouse is a Canadian born author & speaker. His professional career as a Registered Nurse working predominantly in psychiatry/mental health, has spanned four decades.

Rae has embraced the principal of CANI (Constant and Never-ending Improvement) as promoted by thought leaders such as Tony Robbins and brings that philosophy to each of his publications and presentations.

Rae has dedicated the latter segment of his journey through life to overcoming his personal inhibitions. As a 20+ year member of Toastmasters International he has systematically built his self-confidence and communicating ability. He is passionate about sharing his lessons with his readers and listeners. His publications thus far are of the self-help, self-improvement genre and systematically offer valuable sage advice on a specific topic.

His writing style can be described as being conversational. As an author Rae strives to have a one-to-one conversation with each of his readers, very much like having your own personal self-development coach. Rae is known for having a wry sense of humour that features in his publications.

Author of Self-Help Downloadable E-Books:

Power Networking for Shy PeoplePower Networking for Shy People: Tips & Techniques for Moving from Shy to Sly!

PROtect Yourself!PROtect Yourself! Empowering Tips & Techniques for Personal Safety: A Practical Violence Prevention Manual for Healthcare Workers.

E=Emcee SquaredE=Emcee SquaredTips & Techniques to Becoming a Dynamic Master of Ceremonies.

Power of PromotionPower of Promotion: On-line Marketing for Toastmasters Club Growth

 

Phone Rae 250-451-6564 or info@raestonehouse.com

Rae’s social … are you?

Twitter: http://twitter.com/RaeStonehousehttp://twitter.com/RaeStonehouse

Linkedin? Rae is http://www.linkedin.com/in/raestonehousehttp://www.linkedin.com/in/raestonehouse

Copyright 2016 Rae Stonehouse. The above document may be freely copied and distributed as long as the author’s name and contact info remain attached.

To learn more about Rae A. Stonehouse, visit the Wonderful World of Rae Stonehouse at http://raestonehouse.comhttp://raestonehouse.com.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.