Serendipidy Isn't a Plan! Power Networking Tips & Techniques


Serendipidty GraphicI’ve often heard it said in reference to “self-help” books … “If you get only one gem or a useful tip from a book it makes all of your reading time worthwhile.” While that may be true, it can have you spending a lot of time with your nose in a book.

The same principal can be applied … inefficiently … to your networking activities … “One contact can make a world of difference in your business …” In essence you are leaving your success to serendipity.

Serendipity, or leaving everything to chance, while awe-inspiring when it works, is not something that you can control or count on.

Does the following scenario sound familiar? You attend a large event touted as the best networking event in town. You meet a dozen or so “new” people, new to you that is, not new to everyone else, or so it would seem. You deliver your 30 second or longer elevator pitch over the ever-increasing din in the packed room. You go home with a handful of business cards. The next day or so you face the challenge of contacting all of your warm leads. If this is an activity that you aren’t fond of, that 200 pound phone handset can be quite daunting. “Hi, this is Rae. We met the other night at …” “Who?”

Okay, perhaps I am injecting my own inadequacies into this article but I really have heard people agree.

Here is a power networking technique to maximise your effectiveness. If your main purpose in attending a networking event is to get that handful of business cards, then go for it! An alternative option would be meet a business colleague or friend that you are comfortable with, in a setting that is conducive to conducting business and compare personal networks. “I’ll show you mine … if you show me your’s”, so to speak. For those that are old enough to recall trading baseball or hockey player cards, this isn’t what I am suggesting.

A planned approach is best. For example, I am looking for a bookkeeper/accountant to take on a volunteer role in a society that I lead. I would meet with somebody that I know has a background in finances and I could specifically ask them who they would know in their network that might meet my search parameters. At this preliminary stage it is a matter of brainstorming contact’s names. Write them down on a piece of paper. This isn’t the time to be evaluating each name as to whether they might be interested in participating, your only task at this point is to generate a list of names.

The idea is to leverage your colleague’s network. With social media being so prevalent nowadays, many of us are well connected. Well-connected doesn’t mean that we actually know or have even met the contact though. More of an e-contact if you will. It probably wouldn’t be much of a surprise to find that you already know some of the names generated and they are part of your network.

Our next step is to rate each of the names that we have generated as to how well your colleague knows the individual. Would the individual be surprised if you contacted them saying that they were referred by your colleague? Or would your contacting the individual trigger a “Who?” response.

Generating a list of names isn’t of much use unless you get their accompanying contact info. Now is the time to leverage your connections and make that net work. Make those phone calls.

PS: Don’t forget to spend some time helping your colleague with their networking measures. While it can be said “It’s not who you know … it’s who knows you!”, perhaps we need to amend it to “It’s not who you know, it’s who knows you know who you know!”

Top photo credit: JodiWomack JodiWomack via photopinphotopincccc


Rae Stonehouse

Author Bio:

Rae A. Stonehouse is a Canadian born author & speaker. His professional career as a Registered Nurse working predominantly in psychiatry/mental health, has spanned four decades.

Rae has embraced the principal of CANI (Constant and Never-ending Improvement) as promoted by thought leaders such as Tony Robbins and brings that philosophy to each of his publications and presentations.

Rae has dedicated the latter segment of his journey through life to overcoming his personal inhibitions. As a 20+ year member of Toastmasters International he has systematically built his self-confidence and communicating ability. He is passionate about sharing his lessons with his readers and listeners. His publications thus far are of the self-help, self-improvement genre and systematically offer valuable sage advice on a specific topic.

His writing style can be described as being conversational. As an author Rae strives to have a one-to-one conversation with each of his readers, very much like having your own personal self-development coach. Rae is known for having a wry sense of humour that features in his publications.

Author of Self-Help Downloadable E-Books:

Power Networking for Shy PeoplePower Networking for Shy People: Tips & Techniques for Moving from Shy to Sly!

PROtect Yourself!PROtect Yourself! Empowering Tips & Techniques for Personal Safety: A Practical Violence Prevention Manual for Healthcare Workers.

E=Emcee SquaredE=Emcee SquaredTips & Techniques to Becoming a Dynamic Master of Ceremonies.

Power of PromotionPower of Promotion: On-line Marketing for Toastmasters Club Growth


Phone Rae 250-451-6564 or

Rae’s social … are you?


Linkedin? Rae is

Copyright 2016 Rae Stonehouse. The above document may be freely copied and distributed as long as the author’s name and contact info remain attached.

To learn more about Rae A. Stonehouse, visit the Wonderful World of Rae Stonehouse at http://raestonehouse.com

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