Strategies to Get the Most out of your Business Networking/Referral Group: Power Networking Tips & Techniques

Strategies to Get the Most out of your Business Networking Referral Group   Strategies to Get the Most out of your Business Networking/Referral Group by Rae Stonehouse, Okanagan-based Author, Speaker, Speech/Presentations Coach, Power Networker & Toastmaster Extraordinaire. Photo Credit: Jodi Womack via Creative Commons at FlickrYou have done your research and decided upon a referral group that works for you. So now what? How do you get value out of your membership?

Strategy One: Develop your 30 second to one minute elevator pitch. Most groups will allow you that much time to promote yourself. Practice saying it out loud, even to family members or the family pet if they will listen. The intent is that you become comfortable saying it without getting nervous. This will go a long way in reducing the performance anxiety that often accompanies shyness.

Strategy Two: Practice saying your name out loud and the name of your business. If you haven’t developed your USP (Universal Sales Proposition) now is the time to do so.

Strategy Three: For your fellow group members to be able to promote your business you need to teach them exactly what it is you do or have to offer. If the group offers a member showcase as part of the meeting i.e. where members have an allotted amount of time to present to the group, get yourself on the speaking schedule. Prepare and practice a presentation that introduces yourself to the group. Subsequent presentations can allow you to demonstrate your expertise or knowledge on a particular subject.

Strategy Four: Obtain a membership list for your group and send a postcard or thank you note to all of the members of the group thanking them for allowing you to join them. It is a great way to plug your business and offer your services to your fellow members.

Strategy Five: Develop a plan to go out for ‘coffee talk’ with each of your fellow members to get to know them better and to share with them what your business is all about.

Strategy Six: If you are finding the networking in your club to be too challenging and out of your comfort zone consider asking one of your fellow members to mentor you. Some people seem to be natural networkers but in fact they are highly skilled. If they can do it, you can to!

Strategy Seven: As a member you are expected to help build the club. Invite your fellow business colleagues out to a meeting. If you are already a friend of theirs it can help leverage your reach with your fellow members.

Strategy Eight: Some groups tend to sit down at tables as soon as they arrive in the meeting room. Arrive five to ten minutes before the meeting starts and plan on staying an extra five or so at the end. It can be a great way to have a quick conversation with a member that you haven’t had the chance to get to know very well yet.

Strategy Nine: Try to sit across or beside someone different at each meeting. Again, a great way to get to know your fellow members in a social setting.

Strategy Ten: Befriend a guest. This can be a good way to meet a potential business connection, in a safe setting. Even if they don’t join your group you can still develop a relationship with them.

Strategy Eleven: Once you are comfortable with the group consider taking on a leadership role. Serving as a ‘servant leader’ can help develop your influence which can help develop your reputation as the ‘one to go to’ for help.

Probably one of the biggest challenges that members face is that they don’t see results as fast as they would like to. It takes time to build relationships. People like to do business with people that they trust. Learning to trust people and becoming a person that others trust may take a while.

“Each of us has a spark of life inside us, and our highest endeavor ought to be to set off that spark in one another.” --- Kenny Ausubel

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” Jim Rohn

“You cannot succeed by yourself. It's hard to find a rich hermit.” Jim Rohn


Rae Stonehouse

Author Bio:

Rae A. Stonehouse is a Canadian born author & speaker. His professional career as a Registered Nurse working predominantly in psychiatry/mental health, has spanned four decades.

Rae has embraced the principal of CANI (Constant and Never-ending Improvement) as promoted by thought leaders such as Tony Robbins and brings that philosophy to each of his publications and presentations.

Rae has dedicated the latter segment of his journey through life to overcoming his personal inhibitions. As a 20+ year member of Toastmasters International he has systematically built his self-confidence and communicating ability. He is passionate about sharing his lessons with his readers and listeners. His publications thus far are of the self-help, self-improvement genre and systematically offer valuable sage advice on a specific topic.

His writing style can be described as being conversational. As an author Rae strives to have a one-to-one conversation with each of his readers, very much like having your own personal self-development coach. Rae is known for having a wry sense of humour that features in his publications.

Author of Self-Help Downloadable E-Books:

Power Networking for Shy PeoplePower Networking for Shy People: Tips & Techniques for Moving from Shy to Sly!

PROtect Yourself!PROtect Yourself! Empowering Tips & Techniques for Personal Safety: A Practical Violence Prevention Manual for Healthcare Workers.

E=Emcee SquaredE=Emcee SquaredTips & Techniques to Becoming a Dynamic Master of Ceremonies.

Power of PromotionPower of Promotion: On-line Marketing for Toastmasters Club Growth


Phone Rae 250-451-6564 or

Rae’s social … are you?


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Copyright 2016 Rae Stonehouse. The above document may be freely copied and distributed as long as the author’s name and contact info remain attached.

To learn more about Rae A. Stonehouse, visit the Wonderful World of Rae Stonehouse at http://raestonehouse.com

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