Amazon Keywords Research for Self-Published Authors
Hi there! I’m Rae and I’m an author and a self-publisher/self-marketer for a dozen or so books I’ve written related to personal/professional self-development. All of them are available on Amazon as e-books and paperbacks.
I currently have a little over 200 ad campaigns running on Amazon in the USA and in Canada to promote my books.
While it’s a good idea to put all the action steps as described below in the deliverables into play, there are other factors that help ensure an effective book sales campaign.
Your book cover needs to be eye-catching and similar to other books in your genre. Your title also needs to catch the interest of your potential reader.
Your book description needs to be crafted so a potential buyer goes to the next step of Amazon’s Look Inside feature. The first section of your book featured in Look Inside also needs to be crafted to entice the reader to purchase your book.
Equally as important for selling your book is to have a collection of testimonials from people who liked your book.
I can save you time and energy by doing this for you.
Starter Package: $200.00
The Starter Package includes all the items identified below in the Deliverables section.
Standard Package: $300.00
The Standard Package includes everything in the Basic Package as well as creating an Amazon AMS campaign, uploading keywords for one book and monitoring and advising for 30 days.
Advanced Package: $400.00
The Advanced Package includes everything in the Standard Package as well as monitoring and advising for one book’s campaign for 70 days. In addition, a complementary editing and revision of your authors bio/profile if warranted.
Deliverables:
- Up to a maximum of 1000 search terms as per Amazon’s limits (may be considerably less depending on the topic of the book) for an Amazon ad campaign.
- List to include laser targeted search terms e.g. competitive book titles in main genre/category; competitive authors names; competitive ASINs. Note: there will be no fluff i.e. wasted terms/phrases provided.
- Provide top 7 search term suggestions for when uploading book to Amazon.
- Provide up to 10 BISAC categories for listing your book on Amazon. Note: Amazon only allows two categories on initial upload, however they allow up to 10 book categories. I’ll provide up to 10 categories for your e-book and up to 10 categories for your paperback. I will also provide you a tutorial file on how to add your categories to Amazon.
- Suggestions on how to improve your book description using HTML coding. Note: this is not a substantive edit of your book description.
Project Steps:
Review Existing Amazon Book Listing and/or Unpublished Book Description:
Prior to discovery Zoom call (outlined in next item) I will review your existing Amazon book listing to determine whether I am able to offer you my services or not.
Needs Discovery Discussion:
You will be invited to participate in a 30-minute complimentary Zoom call to identify your most pressing needs for marketing your book. N.B this isn’t mandatory. You can submit your details in written form.
Prepare the Contract:
Once we agree on the format, objectives, and project deliverables, time allotment and financial terms, I will prepare a short contract outlining the deliverables, payment structure and payment process for your approval and acceptance.
Information Collection:
You will be asked to provide me the Amazon ASIN for a published book and/or a link to your Amazon book posting.
Determining book’s target market:
You need to provide me with your expected target markets i.e. readers for your book.
Commencement of work:
I will research and complete the agreed upon deliverables.
Project Completion/Final Report:
Upon completion of the project, I will provide you a final report i.e. the deliverables via a Word document by e-mail.
Payment:
Upon completion of the project to your satisfaction, you will be asked for payment.
End of Contract:
Your feedback on the project would highly be appreciated!
Frequently Asked Questions:
If I create an Amazon ad campaign will you guarantee that I become a bestseller and make a profit?
No, I won’t. There are too many variables involved with a particular book becoming a bestseller. Anybody that makes a statement that they can guarantee you 100% success, in my opinion, isn’t being truthful.
Will this help my books sales rank?
Possibly, there’s no way to know. If you follow the strategies as I’ve offered, the likelihood of selling your book, which would increase your sales rank in a specific classification would increase your revenue.
What is the benefit of hiring someone to do this for me?
You can learn to do this yourself as I did however, you may be better spending your time writing more books to publish in increasing your revenue. I can do more extensive research than you can and quicker.
What are the deliverables?
The deliverables are outlined in the beginning of this webpage.
How long will it take to complete this project?
You can expect it to take 2 to 3 days, often much less.
What are BISAC codes?
BISAC codes are a classification that Amazon and other online book retailers use to classify books to make it easier to search for them.
What is included in the Standard Package?
The Standard Package includes everything in the Basic Package as well as creating an Amazon AMS campaign, uploading keywords for one book and monitoring and advising for 30 days.
What is included in the Advanced Package?
The Advanced Package includes everything in the Standard Package as well as monitoring and advising for one book’s campaign for 70 days. In addition, a complementary editing and revision of your authors bio/profile if warranted.